Branding can seem like an arbitrary process that is more of an art rather than a science. Regardless of your thoughts on the process of branding, the facts are clear that having consistent and professional branding increases revenue. Read the 7 most shocking stats we found on branding and growing your business.
#1 The average revenue increase attributed to always presenting the brand consistently is 23%. Lucid Press
#2 Although consumers form a first impression of a brand’s logo within 10 seconds, it takes 5-7 impressions for consumers to remember the logo. Action Card
#3 90% of consumers expect their experience to be consistent across all channels and devices used to interact with brands. New Jersey Institute of Technology
#4 It costs six times more to attract a new customer than it to keep an old one. Paul W. Farris
#5 Visual presentations are 43% more persuasive than non-visual presentations. University of Minnesota MISRC
#6 94% of respondents said they would be highly likely to recommend a brand they were emotionally engaged with. Gensler Brand Engagement Study
#7 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions. Reuters 2014
Consistent and professional branding helps consumers establish trust, brand recognition and loyalty with a company. Most of the time, these are subconscious decisions and the connections are made without even interacting with anyone from your company.